It is a well known fact that almost 75% users would prefer to log onto a website that loads within a span of 4 seconds or even lesser time, and this is one reason why having a website that loads fast is very important. Statsitics show that smartphone users prefer websites that load in 3 seconds, and another factor that stresses the importance of having a fast website is that Google itself favors high speed loading in its search engine rankings. In today's web design era, fast websites are the norm, and slow websites definitely take a back seat these days.
The website loading time is in direct correlation to the user demands on the server, which refers to the number of HTTPs requests. Another factor that influences the loading time is the individual file size, the images. High resolution and large images usually takes 10x longer to load, when compared to a normal image, and where files are concerned, large volumes of files can also slow down websites easily.
A fast website means efficiency, and this can be easily achieved with some adjustments to the images, the coding, website layout etc., as listed below:
Step 1: Compressing the images
The first step would be to focus on compressing all images for good quality, and this can be done by the Google default image compressor Page Speed plugins. Try saving this to a folder locally on the computer, and then you can re-upload this onto the uncompressed image, thus replacing it effectively.
Step 2: Scaling the images
The second step would be modifying the images in such a way that they scale the images for a website and thus can avoid the server lags that are so essential for re-sizing your images. Photoshop comes in handy for this, and you can use the similar pixel dimension as your standard HTML codes.
Step 3: Utilizing the browser caching
It is well known that a Browser Caching implies a cached version of the static resource, and utilizing this will help in speeding up the page, and also can reduce server lags tremendously.
Step 4: Combining the images into CSS sprites
Combining the images into CSS sprites can help in cutting down on the volume of images that are loaded on a particular page. CSS sprites means a large image that consists of several small images, and generally, combining 5 images into a single CSS sprite helps to speed up your website faster, as it allows your browser to load just one image in place of 5 images.
Compressing or minifying these codes can help in fast loading of a website.
By following these adjustments, the loading time of a website can be minimised by half, which could bridge that gap between a 5th page and a first page ranking on Google. It also means successfully landing all those customers who visit your page through a fast website, rather than losing 75% of them due to a slower page load, and, and maintaining a page speed score of 80 or higher would definitely do the trick!