user-friendly website application

A User-Friendly Website that Search Engines Love

"Build a website and they will come", is certainly not the way things work online. These days running a business website is one of the most indispensable facets in the life of an organization. A good site is a rewarding aftermath of several imperative elements encompassing navigation, design, content and functionality. To reach the target market, you need to make your website user-friendly. Thus, it is vital for every business to have an intuitive, impressive and engaging website that will immensely improve its performance, coax more prospects and...

Effective Ways of Improving Your eCommerce Website

Online retailers need to be keen on how to retain customers as well as gaining new ones. In order to do so, they need to remain competitive at all times and be part of the emerging trends that influence online marketing. Apart from revamping your eCommerce website on a regular basis, other methods of remaining competitive are discussed below. Mobile Functionality and Design The number of internet users keeps increasing with each day. From such statistics, 80 percent of internet users access it through their mobile devices especially when they...

Google Shuts the Door to the Complaint Department

Google came out swinging on Wednesday when they hit the press with news of their new search algorithm, Hummingbird. Reporters and social media insiders did not even have time to pick their jaws up off the floor, when Google turned around and surprised them with quick left by informing the already shocked crowd that Hummingbird has been fully operational since last month. Hummingbird is the brain child of Larry Page and Sergy Brin, the Stanford alumni that originated the page ranking system, which...

How to Speed up Your Website Easily

It is a well known fact that almost 75% users would prefer to log onto a website that loads within a span of 4 seconds or even lesser time, and this is one reason why having a website that loads fast is very important. Statsitics show that smartphone users prefer websites that load in 3 seconds, and another factor that stresses the importance of having a fast website is that Google itself favors high speed loading in its search engine rankings. In today's web design era,...

email marketing

Better Practices on Your Email Marketing Campaign

Undoubtedly recognized as the oldest and most successful Internet marketing technique, email marketing consists of promoting offers, generating leads and advertising to a targeted audience through sending an email or series of email messages. Email marketing affords you the opportunity to build your brand and reach a wider market.

One of the common pitfalls marketers face is not optimizing a series of email templates that will be viewable in the recipients inbox. Without the correct formatting and proper structure you run the risk of undermining...