About Us

A Good “About Us” Helps in Branding

While an 'About Us' may not be the primary focus of visitors to your site, creating an informative and interesting one can prove to be advantageous to your website's success.

Developers and designers tend to focus on the aesthetics of a website design, how products are displayed for optimum visual effect and the overall flow, it is just as important to ensure those seemingly 'extra' pages are every bit as effective at drawing your visitor's interest. 

In an era where a website's brand success hinges on creating a...

Web Design Mistakes People Often Make

Web Design Mistakes People Often Make

When planning out your websites design you should keep in mind that simple is always the best route to take if you want people to stay on your site. Often, web design ends up being less user-friendly because designers want to add too many different elements or the layout of it distracts visitors or confuses them. There are several web design mistakes that are made by creators that you should try to avoid at all costs.

For instance, one popular mistake is the idea that you should...

business marketing

The Brand New Rules of Business Marketing

Reaching people online is no longer a nice-to-have, it's a must-have. When people search for products or services to buy, they use the big search engines like Google and Bing, as well email and other social media sites like Twitter and LinkedIn to ask their friends and family for advice on purchases. It's essential for entrepreneurs do a great job at marketing their business using the tools of the web.

But many small businesses are being left behind. Nearly half of small-business owners surveyed recently say don't...