Email marketing is a form of online marketing which uses bulk email as a means of communicating commercial to audience. In its broadest sense, every marketing email sent to a potential or current customer could be considered email marketing activity.
Email marketing campaign is a proven way to dramatically increase the effectiveness of your web presence. Email marketing is the cheapest & fastest online advertising campaign to help you reach your targeted audience.
Email Marketing Facts:
- US firms alone spent $2.2 billion on email marketing in 2008.
- 80% of all online users have made purchases online as a result of receiving marketing email.
- Averagely, this bulk email marketing campaign yields 1 - 2 % response (1% of one-million recipients equals 10,000 new customers !) .
- Email marketing and advertising on the Internet will increase 40% each year for the next four years.
- No one can dispute the advantages of the marketing thru bulk email - low cost, targeting, measurability, immediate feedback. |
