|
|
 |
| |
Microsoft Bing head Scott Prevost said search engines are getting smarter thanks to Semantic Web technology.
The promise of the Semantic Web, where users can make natural-language queries and get accurate, timely results, is starting to be realized,
insiders say. But while that's good news considering the buzz long surrounding the Semantic Web and its supporters' sizable promises for the
technology, it's not always an easy transition.
Scott Prevost, the principal development manager for Microsoft's Bing search engine, said publishers have seen mixed results by being forced
to "semanticize" content -- structuring it to make it more amenable to search engines. Steps include favoring keywords and other changes in the way content is presented to make it more attractive to search engines. "It's ridiculous how some content is chock-full of keywords," Prevost said in his keynote here at the Web 3.0 conference. "It's become easier to find and harder to understand."
But now, pointing to Bing and the efforts of others, Prevost said technology is primed to meet publishers more than halfway. He said sophisticated search engines like Bing are doing a better job of understanding structure and recognizing the meaning behind words based on context and other factors to recognize, to use a simple example, when a search for "Apple" refers to the computer company and not the fruit. "People need to see the benefit, and then we can get to critical mass. I think we're just about there," Prevost said. In the case of recipes, he said the Web site publishers were willing to share how they structure their data, "because it really pays off to have their results presented in a more coherent way. Publishers are willing to do more to make the ecosystem work."
Prevost said that while search engines like Bing and others will do the "heavy lifting" of identifying the best results, it will remain a combination of Web sites that curate information and structure content in ways that help the search engine. On the other hand, Bing and others are moving quickly to provide real-time results from social networks and microblogging sites like Twitter, where the search engine definitely has to do most of the heavy lifting.
|
|
| |
.................................................................................................................................................................................................................................................................... |
|
| |
Developing your Superweb with our latest promotions below: |
|
| |
Items |
|
|
|
|
|
Price |
RM1499 |
RM1999 |
RM2999 |
RM3999 |
RM4999 |
Contents |
5 HTML |
10 HTML |
15 HTML |
15 Semi Flash |
15 Full Flash |
Photo Shooting* |
- |
- |
Yes |
Yes |
Yes |
Free E-Marketing** |
100,000 contacts |
150,000 contacts |
150,000 contacts |
150,000 contacts |
150,000 contacts |
Free E-Brochure |
Yes |
Yes |
Yes |
Yes |
Yes |
S.E. Optimization*** |
- |
- |
Yes |
Yes |
Yes |
|
|
|
| |
* Professional photo shooting is limited to 3-hour on-site service. RM500 extra charges for additional time up to 3 hours maximum.
** The E-Marketing campaign is limited to one-time deliverable to 150,000 contacts in Malaysia local regions.
*** S.E. Optimization: Search Engine Optimization basic service is offered in packages. |
|
| |
|
|
| |
Kindly contact our Superweb friendly
personnel :
Brandon Yeoh | H/P: 012-7276726 | email: brandon@superweb.com.my | facebook: http://facebook.superweb.my
To unsubscribe, please email to unsubscribe@superweb.com.my |
|
|
|
